# Colors - AdGeeks brand book

> Colors: pink, neutrals and the gradient. Part of the AdGeeks brand book.

Source: https://brand.adgeeks.ge/colors/

(03)

## Colors

Calm canvases do most of the work. One hot pink marks what matters, and the gradient is saved for one standout moment.

[Download color tokens · ZIP, 5 KB](https://brand.adgeeks.ge/downloads/adgeeks-colors.zip)

### Brand pink

(3 colors)

Pink #F52560 Mark, key accents, large type

Pink ink #D6104A Small pink text, button fills

Blush #FFF2F4 One friendly card per group

### Dark neutrals

(3 colors)

Night #121212 Dark canvas

Night card #1A1A1A Cards on dark

On night muted #A0A0A0 Secondary text on dark

### Light neutrals

(5 colors)

Paper #FFFFFF Light canvas

Paper card #F0F0F0 Mist cards, page

Paper line #EBEBEB Hairlines, borders

Ink #252525 Text on light

Ink muted #656565 Secondary text on light

### Signature gradient

(3 stops)

For one standout moment per piece: the hero title, the closing line or one thin edge around a hero screenshot. On type or hairlines, never as a large fill, on body text or on the logo.

Signature #FF0074 → #F500E9 → #5E88FE Left to right, middle stop at 45%

Example: Welcome to
AdGeeks

### Jelly pills

(4 gradients)

Glossy highlights for 1-3 key words in a statement headline. Never in body text.

AdGeeks work is fast, cross-functional and tool-heavy

Pink #FF8EBC → #F63A74, Purple #CE80FB → #A335E3, Coral #FB9279 → #E44339, Sky #A3E6FF → #35AEF0

### Balance

(per piece)

Canvas does most of the work. Pink, gradient and pills together stay under 10%.

70% canvas 22% text 8%

Canvas: white or #121212 Text and greys: 20-25% Pink, gradient and pills: under 10%

### Contrast

(6 pairs)

White on pink reaches 3.9:1, so it needs large type. Smaller labels sit on pink ink.

| Pair | Ratio | Use |
| --- | --- | --- |
| Aa White on pink | 3.9:1 | 24px and up, or bold 19px and up |
| Aa White on pink ink | 5.2:1 | Any size - buttons, small labels |
| Aa Pink on white | 3.9:1 | 24px and up; below that use pink ink |
| Aa Pink on night | 4.7:1 | Any size - eyebrows on dark |
| Aa Ink muted on white | 5.8:1 | Lightest grey allowed on light |
| Aa Muted on night | 7.2:1 | Lightest grey allowed on dark |