Connected TV carried reach
CTV delivered 41% of impressions at the lowest CPM in the plan.
Monthly performance report
September at a glance
clicks up, costs down
Last 30 days vs. the prior 30 across Google Ads, Meta and DV360. Every number below shows its change.
Impressions1.82M▲ 16.4%
Clicks67.3K▲ 89.0%
CTR3.70%▲ 62.4%
CPC€0.008▼ 29.5%
What worked this month
Tighter audiences, cheaper clicks
Pruning three broad segments cut CPC by 29.5% without losing volume.
The new video won
The 4:5 video variant beat the static set on CTR from week two.
Next month
Three moves we are making next
Budget
Shift 15% into CTV
Follow the cheapest reach while it lasts.
Creative
Two new 4:5 cuts
Built from the winning video, ready by the 10th.
Tracking
Fix the lead event
A duplicate tag is inflating form fills.