# AdGeeks brand book

> The working guide to how AdGeeks looks and sounds: logo, color, type, imagery and assets.

Source: https://brand.adgeeks.ge/

## The AdGeeks Brand book

The working guide to how **AdGeeks looks and sounds** - logo, color, type, imagery and assets, in one place.

### Sections

- [Introduction](https://brand.adgeeks.ge/introduction/): Who we are and how we sound
- [Logo](https://brand.adgeeks.ge/logo/): Versions, clear space and misuse
- [Colors](https://brand.adgeeks.ge/colors/): Pink, neutrals and the gradient
- [Typography](https://brand.adgeeks.ge/typography/): Google Sans and the headline move
- [Imagery](https://brand.adgeeks.ge/imagery/): Product UI, backgrounds and photos
- [Assets](https://brand.adgeeks.ge/assets/): Icons, components and the AI skill

Quick reference

### The brand **on one screen**

The answers people need most. Everything else is one click deeper.

#### Colors

- **Pink** #F52560 Accent, large type
- **Pink ink** #D6104A Small pink text
- **Night** #121212 Dark canvas
- **Ink** #252525 Text on light

[All colors and contrast](https://brand.adgeeks.ge/colors/)

#### Type

Headlines light
**with a medium payoff**

**Google Sans Flex** for headlines, Light 300 and Medium 500. **Google Sans** for body, labels and Georgian.

[Type scale and rules](https://brand.adgeeks.ge/typography/)

#### Logo

![Logo on light](https://brand.adgeeks.ge/brand/logo/logo-on-light.svg) ![Logo on dark](https://brand.adgeeks.ge/brand/logo/logo-on-dark.svg) ![Mono white logo on pink](https://brand.adgeeks.ge/brand/logo/logo-mono-white.svg)

Pick by background. Mono white on pink and photos. Never recolor, stretch or add effects.

[Download logos · ZIP, 87 KB](https://brand.adgeeks.ge/downloads/adgeeks-logos.zip)

#### Rules

- Do: Pink stays an accent, under 10% of a piece
- Do: Write AdGeeks as one word, in sentence case
- Don't: Use the gradient as a fill or on body text
- Don't: Use em or en dashes - write a spaced hyphen

[Voice and naming](https://brand.adgeeks.ge/introduction/)

Why this book exists

### One system keeps AdGeeks clear, consistent and recognizable in every deck, report and post.

Start with who we are, then work through the logo, color and type. Every file you need is one click away on each page.

[Start with the introduction](https://brand.adgeeks.ge/introduction/)

Brand skill for AI

### Teach your AI *the AdGeeks brand*

Add the skill to Claude and every deck, report and page it makes comes out on-brand: logo, colors, type and voice included.

[Download the skill](https://brand.adgeeks.ge/downloads/adgeeks-brand.skill) .skill file · 1.2 MB