# AdGeeks brand book

> The working guide to how AdGeeks looks and sounds: logo, color, typography, imagery, assets and voice. Written for the AdGeeks team (media, web, creative, account executives and sales) and for AI tools that create AdGeeks material.

Key rules at a glance:

- Name: AdGeeks, one word, capital A and G. Domains: adgeeks.agency and adgeeks.ge.
- Brand pink #F52560 is an accent (under 10% of a piece). Small pink text on white uses #D6104A.
- Canvases: #121212 (dark) or #FFFFFF (light); text #252525 on light, #A0A0A0 muted on dark.
- Signature gradient #FF0074 → #F500E9 (45%) → #5E88FE, for one standout moment only, never as a fill or on body text.
- Type: Google Sans Flex for headlines (Light 300 setup line, Medium 500 payoff line), Google Sans for body and Georgian. Sentence case.
- Voice: expert without the jargon, specific before impressive, confident without the hype. Spaced hyphen ( - ), never em or en dashes.
- Version v1.0, updated October 2026.

## Sections

- [Introduction](https://brand.adgeeks.ge/introduction/index.md): Who we are and how we sound
- [Logo](https://brand.adgeeks.ge/logo/index.md): Versions, clear space and misuse
- [Colors](https://brand.adgeeks.ge/colors/index.md): Pink, neutrals and the gradient
- [Typography](https://brand.adgeeks.ge/typography/index.md): Google Sans and the headline move
- [Imagery](https://brand.adgeeks.ge/imagery/index.md): Product UI, backgrounds and photos
- [Assets](https://brand.adgeeks.ge/assets/index.md): Icons, components and the AI skill

## Downloads

- [AI skill](https://brand.adgeeks.ge/downloads/adgeeks-brand.skill): the whole brand system packaged as a Claude skill, so AI output comes out on-brand (zip, 1.2 MB)
- [Logos](https://brand.adgeeks.ge/downloads/adgeeks-logos.zip): SVG and PNG, light, dark, mono and mark
- [Color tokens](https://brand.adgeeks.ge/downloads/adgeeks-colors.zip): adgeeks.css with every token and component
- [Fonts](https://brand.adgeeks.ge/downloads/adgeeks-fonts.zip): Google Sans and Google Sans Flex (OFL)
- [Backgrounds](https://brand.adgeeks.ge/downloads/adgeeks-backgrounds.zip): grid and glow PNGs for slides and social
- [Voice guide](https://brand.adgeeks.ge/downloads/adgeeks-voice-guide.md): copy rules in Markdown

## Optional

- [Full brand book in one file](https://brand.adgeeks.ge/llms-full.txt): every page as Markdown
- [Overview page](https://brand.adgeeks.ge/index.md)