# Typography - AdGeeks brand book

> Typography: google sans and the headline move. Part of the AdGeeks brand book.

Source: https://brand.adgeeks.ge/typography/

(04)

## Typography

Two families, one move: a light line that sets up and a medium line that lands. Sizes, weights and rules below.

[Download fonts · ZIP, 959 KB](https://brand.adgeeks.ge/downloads/adgeeks-fonts.zip)

### Display typeface

(Light 300 - Bold 700)

Aa

Font family

Google Sans Flex

Light 300 Regular 400 Medium 500 Bold 700

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 (%)

Headlines, section titles and big numbers. It has no Georgian, so Google Sans picks those characters up automatically.

### Text typeface

(Regular 400 - Bold 700, italics)

Aa

Font family

Google Sans

Regular 400 Medium 500 Medium italic Bold 700

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
აბგდევზთიკლმნოპჟრსტუფქღყშჩცძწჭხჯჰ

Body copy, labels and every Georgian string. True italics for the one word that turns.

### The headline move

(2 patterns)

Two lines of 3-7 words. Line one sets up in Light; line two lands the point in Medium, or one word turns italic. One trick per headline.

Light setup, heavy payoff

Clear reports
**for every client**

Italic turn

Your marketing team,
*one desk over*

### Type scale

(9 roles)

Web sizes are fluid. Slides use the fixed size at 1920x1080.

**Closer**Bold 700 · 56-128 · slide 128

Questions?

**Statement**Medium 500 · 36-80 · slide 80

Work is fast

**Hero headline**Light 300 + Medium · 34-64 · slide 64

Clear reports **for every client**

**Section title**Light 300 · 28-48 · slide 48

What we do for clients

**Card title**Regular 400 · 24-40 · slide 40

Client reports and dashboards

**Title**Regular 400 · 19-26 · slide 32

Campaign planning

**Lead**Regular 400 · 18-22 · slide 28

Every client gets a live report page.

**Body**Regular 400, muted · 17 · slide 24

Plans, campaigns and reports, handled by one team that knows your account.

**Eyebrow**Regular 400, caps · 13-20 · slide 20

Why this matters

### Rules

(5 rules)

- Sentence case everywhere. Eyebrows are the only all-caps text.
- Never uppercase Georgian: it switches to Mtavruli and reads as shouting.
- Line height: display 1.1, statement 1.42, titles 1.22-1.25, body 1.3.
- No other typefaces, no bold body copy, no letter-spaced headlines.
- No text shadows. The only glow is the gradient title glow.