(03)
Colors
Calm canvases do most of the work. One hot pink marks what matters, and the gradient is saved for one standout moment.
Download color tokens · ZIP, 5 KBBrand pink
(3 colors)Pink
Pink ink
Blush
Dark neutrals
(3 colors)Night
Night card
On night muted
Light neutrals
(5 colors)Paper
Paper card
Paper line
Ink
Ink muted
Signature gradient
(3 stops)For one standout moment per piece: the hero title, the closing line or one thin edge around a hero screenshot. On type or hairlines, never as a large fill, on body text or on the logo.
Signature
Example: Welcome to
AdGeeks
Jelly pills
(4 gradients)Glossy highlights for 1-3 key words in a statement headline. Never in body text.
AdGeeks work is fast, cross-functional and tool-heavy
Pink #FF8EBC → #F63A74Purple #CE80FB → #A335E3Coral #FB9279 → #E44339Sky #A3E6FF → #35AEF0
Balance
(per piece)Canvas does most of the work. Pink, gradient and pills together stay under 10%.
70% canvas
22% text
8%
Canvas: white or #121212Text and greys: 20-25%Pink, gradient and pills: under 10%
Contrast
(6 pairs)White on pink reaches 3.9:1, so it needs large type. Smaller labels sit on pink ink.
| Pair | Ratio | Use |
|---|---|---|
| Aa White on pink | 3.9:1 | 24px and up, or bold 19px and up |
| Aa White on pink ink | 5.2:1 | Any size - buttons, small labels |
| Aa Pink on white | 3.9:1 | 24px and up; below that use pink ink |
| Aa Pink on night | 4.7:1 | Any size - eyebrows on dark |
| Aa Ink muted on white | 5.8:1 | Lightest grey allowed on light |
| Aa Muted on night | 7.2:1 | Lightest grey allowed on dark |