Typography

Two families, one move: a light line that sets up and a medium line that lands. Sizes, weights and rules below.

Display typeface

(Light 300 - Bold 700)

Font family

Google Sans Flex

Light 300Regular 400Medium 500Bold 700

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 (%)

Headlines, section titles and big numbers. It has no Georgian, so Google Sans picks those characters up automatically.

(Regular 400 - Bold 700, italics)

Font family

Google Sans

Regular 400Medium 500Medium italicBold 700

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
აბგდევზთიკლმნოპჟრსტუფქღყშჩცძწჭხჯჰ

Body copy, labels and every Georgian string. True italics for the one word that turns.

(2 patterns)

Two lines of 3-7 words. Line one sets up in Light; line two lands the point in Medium, or one word turns italic. One trick per headline.

Light setup, heavy payoff

Clear reports
for every client

Italic turn

Your marketing team,
one desk over

(9 roles)

Web sizes are fluid. Slides use the fixed size at 1920x1080.

CloserBold 700 · 56-128 · slide 128

Questions?

StatementMedium 500 · 36-80 · slide 80

Work is fast

Hero headlineLight 300 + Medium · 34-64 · slide 64

Clear reports for every client

Section titleLight 300 · 28-48 · slide 48

What we do for clients

Card titleRegular 400 · 24-40 · slide 40

Client reports and dashboards

TitleRegular 400 · 19-26 · slide 32

Campaign planning

LeadRegular 400 · 18-22 · slide 28

Every client gets a live report page.

BodyRegular 400, muted · 17 · slide 24

Plans, campaigns and reports, handled by one team that knows your account.

EyebrowRegular 400, caps · 13-20 · slide 20

Why this matters

(5 rules)